Implementation of the PIM system and catalog production automation at PRONAR

PRONAR has been operating since 1994 and is currently one of the largest suppliers of professional machinery and tools for industry and trading companies in Poland. It collaborates directly with machinery and tool manufacturers from the European Union, the USA, and many Asian countries.

 

 

Collaborating with numerous trading partners allows PRONAR to offer a very wide range of products. However, it also presents significant challenges in providing customers with complete and error-free technical specifications. To address this challenge, PRONAR entrusted our company with building a PIM product database. The project was extended to optimize product catalog production by automating a large part of the DTP processes.

Main objectives of the project:

• Improving the quality of product data
• Ensuring data consistency between the e-commerce platform and product catalogs
• Reducing the time required to publish new versions of the product catalog
• Minimizing errors in published materials

Scope of implementation:

• Designing the structure of the product database
• Importing data from BMEcat files provided by trading partners
• Exporting data to Adobe InDesign and automating the DTP composition of the product catalog
• Making product data available for e-commerce platforms