PRONAR

Founded over 30 years ago, PRONAR, a partner of the Nordwest Handel AG trading group, supplies professional tools for industry and trading companies in Poland. Their portfolio includes hundreds of thousands of items, such as hand tools, power tools, construction equipment, and much more. Collaborating with 400 manufacturers and suppliers, they have provided products to 100,000 satisfied customers.

Requirements and needs

The vast number of products offered necessitated a system capable not only of handling mass edits but also of standardizing the attributes that describe them. Collaborating with over 350 manufacturers worldwide, working without such tools would be highly challenging.

Product database

  • Integrated Product Information Management (PIM) and Digital Asset Management (DAM) modules
  • Open-source code enabling customization to specific requirements
  • Data model tailored to meet B2B/B2C platform needs
  • Import of new products from BMEcat XML files
  • Import of new products from Excel files

Integration with the B2B system

The configured data export from the PIM system directly to the B2B database is fully automated. This process requires no additional user input, saving time and reducing the risk of errors. All technical and descriptive data, including translations, are sourced entirely from the PIM system. The data model in the PIM system allows for precise definition of product variants linked to key attributes differentiating the variants.

Link to the B2B platform.

Product catalog

By automating the catalog creation process using Adobe InDesign and the EasyCatalog plugin from 65bit, a comprehensive catalog was created while maintaining clarity and readability for the customer.

  • Product grouping mechanism
  • Document generation in the well-known Adobe InDesign environment
  • Automation and template-building mechanism provided by the EASYCATALOG plugin from 65bit
  • Fully automated data transfer from the PIMCORE database to the Adobe InDesign application

PDF data sheet

  • Dynamically generated in the PIMCORE GUI
  • Ability to generate documents in the PIMCORE GUI outside the website – salesperson portal